journey.do

Behavioral Change, Made Possible.



Justice systems. Recovery centers. Schools. Social services. Behavioral health. We’re rebuilding case management, programming, and staff support with AI at the core—ensuring aligned care, every time. 

See How it Works
“The AI doesn’t just save time—it gives it back. Staff who used to spend hours buried in case notes now use that time to build skills and personalize supervision. What once took three hours of paperwork now fuels three hours of human connection." County Supervisor
Behavioral Change Isn’t Failing — Systems Are


Staff are asked to change lives using tools designed for documentation.
They manage sanctions, track compliance, and complete plans — but the system rarely helps translate those plans into daily action and real change.

Journey.do was built to close that gap.
Our behavioral science–powered™ AI creates insights differently. Rather than accelerating documentation or surfacing alerts, it operationalizes behavioral change—aligning intake, plans, daily contacts, programming, and reporting so every interaction reinforces change, even under real-world pressure. 

This isn’t about working harder.
It’s about having a system that powers staff to drive change — not just manage cases.

Read How We Power Change →

Experience Agentic AI that powers your staff, saves time, and increases impact.

Journey.do is not therapy, not an LMS, and not just case management. It is behavioral change as a service—delivered through technology, trained coaches, and powered with safe and secure AI that always keeps your staff in the loop.

We have operationalized decades of learning and behavioral science research into a true behavioral change operating system. We offer assignable programs, AI case management tools, and staff empowerment support to ensure your success.

AI-powered. Human-guided. Outcomes-focused.

Let us Power You

Anytime, Anywhere Programs

Evidence-based programs delivered consistently—across people, staff, and settings. Run by our staff or yours.

AI-Powered Case Management

AI-powered insights plus empowered staff drive real-world behavior change at scale—ensuring aligned impact every time.

Measurable Outcomes

Most AI drives efficiency. Ours drives outcomes—empowering staff from intake to outtake with aligned, high-quality care.

Customers We Serve

Your Partner in Behavioral Change


Behavioral change is hard. Backed by National Science Foundation and developed alongside over a dozen counties, Journey.do integrates AI and behavioral science into a purpose-built platform with two patent-pending solutions that deliver consistent, accountable change from intake to outtake, at scale.

Our AI-powered staff dashboard reduces paperwork and increases fidelity, while our anytime, anywhere growth programs integrate evidence-based practices—powered by AI and always supported by a human in the loop. Read Industry Spotlight or Framework Overview.
AI-Powered Case Management Tools

Turn everyday interactions into actionable insight. Our AI supports your staff with personalized insights, progress tracking, and transition planning—so leaders can see what’s working and prove impact.

Anytime, Anywhere Growth Programs

Evidence-based programs for youth and adults, delivered anywhere—secure care, rehabilitation centers, probation, diversion, or community. Programs address criminogenic needs, substance use, and more.

Come Alongside Coaching Services

Trained Growth Specialists support from intake to transition. We ensure program fidelity, reduce staff workload, and provide strength-based, evidence-driven coaching that drives real change.

Experience peace of mind knowing that each person assigned to our program is supported by best-in-class, evidence-based care from intake to outtake, and you have program oversight and data transparency.

Why Teams Choose us?

Many solutions focus on one approach—therapy, small groups, academic content—but our programs combine decades of research across multiple fields with cutting-edge technology and AI to deliver real results.

Built on behavioral science and proven practice, the system continuously aligns programs, case management, and staff actions—aligning everyday effort to meaningful change. Each of our programs uses the same behavioral change framework, ensuring those you serve receive high-quality care that is personal, relational, and transformational.

Journey.Do offers next-generation programs, AI-supported case management, and real-time staff development to deliver high-quality, consistent change at scale. We ensure growth happens—every time.

Research Overview Journey Brochure

Evidence-Based Framework

Grounded in proven therapeutic, learning, and motivational practices to address and sustain diverse growth needs.

Anytime, Anywhere Change

A digital platform that works wherever people are, and on whatever device they use. It is strength-based, validating their story.

AI Powered Tools

AI insights at the level of the individual, group, and organization. Data-driven analytics for organizations to measure progress and impact. AI 

Personalized Coaches

Trained coaches using evidence-based practices from intake to outtake. You register users, and we take it from there.

Journey.do Stats

 75,000

Members Supported

Over 45,000 members have made progress in the platform.

 250,000

Stories Published

Members have shared over 250,000 stories approved by facilitators.

 100,000

Microcerts Earned

More than 100,000 Certificates have been earned by members.

 500,000

Grows Completed

Members have completed over 500,000 learning activities.

We believe everyone has the potential to grow, thrive in life, and contribute positively to their communities. Our mission is to empower personal and organizational growth with transformative tools, agentic AI, and meaningful human connections that drive lasting change.

Change is Hard. We Ensure It Happens.

 Change is Hard

People want to become their best selves—but struggle to get there. Organizations want to help, but struggle to support lasting change. 

Content is helpful, but real change requires more. Programs hired are often inconsistent, costly, lack oversight, and offer little transparent accountability.

 We Ensure Change

We use platform technologies, generative AI, and virtual coaches to drive real change—making transformation happen for you.

Experience peace of mind knowing your community is supported by best-in-class, evidence-based care. 

Journey.do was built to help organizations deliver comprehensive, accessible behavioral change at scale. Traditional approaches—therapy alone, content libraries, or case management—often fall short, leaving gaps in accountability, consistency, and personalized care. Journey.do closes those gaps by combining evidence-based programs, trained coaches, and AI-powered support to ensure aligned, high-quality care from intake to outtake.

Areas We Serve

Juvenile Justice

Empowering justice-involved youth to build protective factors, reduce risk, and develop life skills—across diversion, probation, and detention settings.

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Adult Justice

Supporting adults from incarceration through re-entry with evidence-based programs that build life skills, accountability, and successful reintegration.

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Substance Recovery

Early intervention programs for at-risk youth—supporting mental health, substance prevention, decision-making, and career readiness.

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School Programs

Early intervention for at-risk youth—supporting mental health, substance prevention, decision-making, and healthy friendships.

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Child Welfare

Helping youth navigate family transitions, build life skills, and strengthen protective factors for long-term stability and success.

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Officer Training

Training officers and staff to use evidence-based practices and become effective coaches—able to drive consistent, positive change.

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WHAT OUR PARTNERS SAY

“We have a relatively short window of opportunity to nudge the youth we serve into a new positive and hopeful trajectory. Providing them with a relatable forum in which to have a voice, express their experiences, and an opportunity to grow and learn better ways to manage some of the situations in their lives is paramount. If we provide this consistently in small manageable doses, we are doing our jobs. ”

Chief Juvenile Probation Officer

“It's already stressful in their personal lives, but going into this system, they found it easy to use. Mainly it's the interactions. It's easier for them to write it down first, and then others get to see it. They like the fact that their story inspires someone else. Usually this is something given to wealthier kids, so I like that this is available for under-privileged kids. It's a way to give them an outlet to be seen. This gives them hope.”

Chief Financial Officer

“One of my favorite modules was growing my skills to figure out how I can accomplish my goals, using steps and growing through smaller things instead of just giving up.”

Youth on Probation

“It makes me feel good because I feel like I work hard to let out something that I probably can’t let out in person with someone. And, it can change my life."

Youth in Detention

“Through this platform, our family has found a deeper connection, bridging gaps with shared understanding about addiction, bringing us closer one lesson at a time." -

Family in Recovery
ASU SPINOUT

Lifelab Studios has its origin as a research project supported by millions of dollars in ASU research grants. Through Skysong Innovations, ASU's IP management company, we are able to commercialize our research to make large scale impact.

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2025 NSF SBIR

Lifelab Studios receives 1.5M NSF SBIR Award to expand AI integration &  outcome validation! This grant validates our mission to support justice-involved youth and build thriving communities through AI-enhanced coaching.

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Journey.do FAQ

Contact us for a demo. We will walk you through the platform and cater the services to meet your needs.

Yes, we provide “Tiered Pricing” which means you can get discounts on license costs when you qualify to enter into higher tiers. More importantly, we work with you to customize the tools and services to meet your county needs.

We use a suite of evidence-based practices, including motivational interviewing, trauma-informed care, strength0based communication, single-session intervention, and peer-based learning. Our core connect-grow-apply-inspire framework is also grounded in learning sciences research, as is the larger behavioral change framework (see journey_BCF). 

No, part of the power of the innovation is we use devices that youth already have or are available. Within secure care, you can use a tablet and download the journey.do app at the Apple an Google stores, or even use the school computers on any browser, and clients login with a modified 2FA in which their authentication codes are provided by staff. Similarly, clients outside of secure locations can download the app or use a browser with safe and secure authentication.

Every organization has it's own custom instance, and each officer or case manager, has their own group within the instance where they register users. Staff can access the coaching dashboard either through our apps or via browser.

Yes. We have created an application ecosystem and company culture that meets SOC-2 and HIPAA requirements with all the necessary privacy and safety features to keep your organization and participant data safe. Each group can also turn on and off particular features, based on their needs. Our robust security measures include encryption for data at rest and in transit, strict AI safeguards, role-based access control (RBAC), multi-factor authentication (MFA), and a multi-tenant architecture, ensuring data integrity and responsible handling.

Our AI systems are built with privacy, fairness, and security in mind. No user data is stored, shared externally, or used to refine AI models. All AI-generated insights are reviewed by staff before being shared, ensuring human oversight and mitigating biasJourney.do was designed to operate in either a single or multi-tenant environment and therefore can be used safely in secure care. Access or privacy and security policy, or learn more by visiting our safety and security overview.

We understand the high demands placed on staff and have designed the Journey.Do experience to offer flexibility, allowing staff to engage at whatever level they feel is appropriate. Clinicians and Coaches can run the program or their efforts can be supported through our Recovery Coaches. They will always have access to the platform and can use it as a tool to further engage with their participants, gaining valuable insights into their progress.

Our dedicated account team will work closely with your staff to ensure that each staff’s participation aligns with their preferences and responsibilities. Together, we will co-serve the participant from intake through outtake, providing consistent support and personalized attention to help them succeed at every stage of their journey.

Our Growth Coaches are certified through the LLS coaching academy and are well-versed in each of the specialty and evidence-based journeys you will facilitate. They are expertly trained to use AI for accountability and insights, ensuring they can provide the most impactful support to both staff and participants. All of our Coaches are trained in trauma-informed care and strength-based communication, enabling them to engage participants in a constructive, empathetic manner. We regularly audit their responses to ensure the feedback provided is helpful and consistent, while continuously updating our training with real-world examples to enhance the JourneyDo experience.

Note: To safeguard participants, any story that is reviewed can be marked private. If a story is submitted that raises concerns for a participant's safety, we promptly notify the appropriate contact to ensure timely intervention



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